Sunday, December 6, 2015

Samsung’s New Mobile Chief Faces Uphill Battle in Smartphones

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The new Samsung president faces an uphill battle in the smartphone
Set DJ Koh shows more emphasis on software and services
Samsung announced the mobile arm of management confusion in the annual management movement at the end of the year.
Samsung announced the mobile arm of management confusion in the annual management movement at the end of the year.
By Jonathan Cheng

The new head of mobile Seoul, Samsung Electronics Co., Ltd., offers a striking contrast with JK Shin and hard charging executive who led the largest smartphone maker in the world are going through a period of great growth, but also a marked difficulty.

Tuesday, said the South-old DJ technology giant, 54, Koh, who was for Samsung mobile search and Korean development responsible will be promoted to the rank of commander of the laptop. Mr. Koh is widely with the Samsung executive, the security institution Samsung mobile system also provides the basis for some of the latest advances in the field of services and mobile programs, including the payment of wages and platform credited Platform, Knox.

Unlike Mr Chen, 59, who will remain as CEO and co-director of Samsung, Mr. Koh described the staff as CEO of one of the planned work hard and realistic and sensible and straightforward. 


DJ Koh, head of mobile communications for Samsung Electronics Company, is seen in this undated image provided by Samsung Electronics in Seoul, South Korea. Samsung said the group and Mr. Koh assume the chairmanship of the mobile unit JK Shin. extension
The decision of Mr. Koh increase shows the willingness Samsung to deliver programs and services most important part of the sale of its hardware because they feel the competitive pressure of competing smartphones.

"As the base material, and so I think Samsung needs to focus more on R & D," said Daniel Kim, an analyst at Macquarie.

In a statement, Samsung executive and co-president Chen, who heads another company in the consumer electronics, said BK Yoon, would be a step back from the daily tasks.

This change comes at a time of administration to the challenges of depth to Samsung, which is fighting the Taliban in the market for high-end smartphones from Apple and a wide range of budget smartphone maker in China and India, the lower End.

Chen abused the demand for organs and produce very little S6 Galaxy smartphones the edge of a very large number of the screen is the output of the curve. This led to the case of 38% of Samsung-profit in the second quarter, when it was released phones. Samsung has managed to recover in the third quarter show the last few weeks back up the release of smart phones and add a new supersized version of the S6 edge of the galaxy.

Mr Koh Samsung joined immediately after graduating from the University of Sungkyunkwan South Korea in 1984, at a time when the company was a local brand that focuses on low production cassette turntables rich TVs.

Then Mr. Koh obtained a master's degree at the University of Sussex in the UK and is described as being a lot more comfortable in the English conversation of his predecessor.

Between 2000 and 2006, Mr. Ko was founded in Europe and as CEO of the Samsung research before officially joining the mobile unit before the introduction of Apple's iPhone first. Mr Koh was involved in R & D and product planning for mobile.

Samsung has hinted at a change in management also renewed focus on cluster of health care facilities, as planned leadership succession that the only heir, Lee Jae-yong, who has strengthened its presence in the kingdom of corporate governance, while his father is still sick.

June Dong-soo, who oversaw the IPO of the unity of the usefulness of the information technology Samsung SDS in the last year a CEO, and assigned to the head of unit medical devices and Samsung Electronics.

At the same time the sister of Mr. Lee, Lee Seo-hyun became president of Samsung C & T Corp. Transported mode, de facto holding company of Samsung company. Samsung C & T operates a group of companies, to build a fashion.

-Min- Jeong Lee in Seoul contributed to this article.

At Jonathan Cheng jonathan.cheng@wsj.com

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